Enrollment marketing run by people who’ve sat in your office.
Most K-12 schools don’t have a marketing team. Hiring one full-time is $120-180K/year before campaign budget. Operate · Marketing is the alternative — a creative + media team that specializes in K-12, integrated with the platform that handles your enrollment funnel.
A full marketing department, without the headcount.
Website management
Your school website kept current — news, events, photos, faculty pages, calendar. Updates within 48 hours. SEO-optimized for local search ("private school in [your city]", faith-specific terms, charter-specific terms).
Social media
Consistent posting cadence across Instagram, Facebook, LinkedIn, and (where relevant) TikTok / YouTube. Content drawn from your school's actual activities — not stock imagery. Community engagement and DM monitoring.
Photo + video capture
Periodic on-site visits to capture school life: assemblies, sports, arts performances, religious observances, graduations, community events. Photos and short-form video clips that fuel social + website + admissions materials.
Creative team
Graphics, brochures, admissions decks, event posters, fundraising appeals, end-of-year reports. A consistent visual identity instead of "whoever in the office has Canva."
Paid media + ads
Google Search, Meta (Facebook + Instagram), and YouTube ad campaigns aimed at enrollment. We handle audience targeting, creative iteration, budget allocation, and reporting. You approve campaigns; we run them.
Enrollment campaign strategy
Open houses, application deadlines, re-enrollment cycles, sibling discount promotions, summer-camp + auxiliary enrollment. We plan the full annual marketing calendar around your enrollment milestones — not generic.
K-12 specialists, not a generic agency.
We understand K-12 enrollment cycles
Application open in November. Decisions in March. Re-enrollment in February. Summer camp registration in January. Auxiliary services in August. Generic agencies build campaign calendars off retail seasons. We build off school calendars.
We understand faith + mission context
Catholic schools market differently than charter schools. Islamic schools have specific compliance + tone requirements. Classical schools speak a different vocabulary than Montessori. We staff specialists per community, not a one-size-fits-all team.
We’re wired into your platform
Inquiry-to-enrolled funnel data lives in Edumagined. We see what's working in real time — which campaigns produce qualified inquiries, which open houses convert, where you’re losing them. Attribution and ROI are not an afterthought.
Affordable vs full-time hire
A full-time K-12 director of marketing costs $120-180K/yr fully loaded — before any ad budget, agency contracts, or freelancer overhead. Operate · Marketing starts at $36K/yr and scales with your school. You get a team's worth of expertise without a team's worth of headcount.
Three engagement levels.
Foundation
from $36,000/yr
Website management + social cadence + monthly photo / video capture. Right for schools building consistency.
Growth
from $75,000/yr
Everything in Foundation + paid media + enrollment campaign strategy + creative team. Right for schools actively growing enrollment.
Network
Custom
Multi-campus + advanced creative + dedicated brand team. Annual contract with quarterly campaign planning.
Paid media (Google / Meta) budgets are pass-through — what you spend on ads is separate from the management fee.
See what marketing looks like for your school.
30-minute walkthrough. We’ll review your current presence, identify the biggest enrollment opportunities, and scope which engagement level fits.
Talk to us about Marketing →